Trần Thanh Trúc. Our Team at Concept Tử Tế, the top Vietnamese Branding Agency
Our founders at Calm Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Trần Thanh Trúc. Our Team at Concept Tử Tế, the top Vietnamese Branding Agency

Lê Trần Anh Thư: 
My Perspectives of Dedication and Inspiration by Concept Tử Tế

As an Account Manager at Concept Tử Tế, my name, Anh Thư, has become synonymous with the bridge that connects our clients to the innovative solutions we offer. My role is not just about managing accounts; it’s about understanding the heartbeat of our clients’ needs and aligning them with the exceptional products we provide. This deep comprehension allows me to articulate the intrinsic value of our offerings, ensuring that every client feels heard, valued, and satisfied.

My approach to service is characterized by a relentless enthusiasm and a proactive mindset. I am perpetually prepared to support our clients, eager to address their concerns, and always looking for solutions that will enhance their experience with our services. It’s this proactive stance that enables me to anticipate their needs and act swiftly, ensuring that our clients are always ahead of the curve.

The quality of service I provide is the foundation upon which my professional reputation is built. I am committed to delivering an experience that not only meets but consistently exceeds client expectations at every interaction. This unwavering dedication to service excellence is the catalyst that fosters strong, enduring client relationships—a testament to the trust and confidence they place in us.

At the heart of my professional journey is the commitment to “Tử Tế” (Decency). This concept is not just a word; it’s a philosophy that permeates every aspect of our work at Concept Tử Tế. It inspires me to make a positive contribution to our clients’ lives and to the broader community. We are united in our mission to create and share values that uplift and resonate with people everywhere, fostering a culture of decency that transcends the corporate environment.

I am immensely proud to be part of a team that places such high value on decency, integrity, and community. Together, we are not just making transactions; we are creating a legacy of positive impact that echoes through our work and into the lives of those we touch. It is with great excitement that I look forward to the continued journey of making a beautiful difference in the world alongside Concept Tử Tế.

My Journey with Concept Tử Tế

“Thuc Exhibition”
Where Vision Meets Reality

Discovering Visionary Works

The Thuc Exhibition was a canvas upon which emerging artists painted their visions. Held in Ho Chi Minh City, this premier showcase brought together ten talented artists, each with a unique perspective. Their works transcended mere aesthetics; they were gateways to deeper meanings, inviting viewers to explore the interplay of art and philosophy.


Art as a Cultural Narrative

In the heart of the exhibition, I witnessed the fusion of creativity and cultural heritage. The artists didn’t merely create; they wove narratives—threads that connected the past, present, and future. From traditional motifs to contemporary expressions, the Thuc Exhibition celebrated diversity and unity simultaneously.


The Role of Concept Tử Tế

As an Account Manager representing Concept Tử Tế, my responsibilities extended beyond logistics. I engaged with the artists, understanding their motivations, inspirations, and the stories behind their canvases. It was more than transactional; it was about building relationships—connecting the dots between creators and appreciators.


Decoding “Tử Tế”

The essence of “Tử Tế” (Decency) permeated the exhibition. It wasn’t just about aesthetics; it was about how art enriches lives. The artists embodied this principle, infusing their works with compassion, empathy, and a sense of responsibility toward the community. Through their art, they whispered, “Look beyond the surface; find the decency within.”


A Journey Beyond the Gallery Walls

The Thuc Exhibition wasn’t confined to gallery walls. It spilled into conversations, debates, and introspections. Visitors left with questions, pondering the layers of meaning embedded in each stroke. And as they stepped back into the bustling streets of Ho Chi Minh City, they carried a piece of the exhibition—a spark of inspiration—to share with others.


Looking Ahead

The Thuc Exhibition wasn’t a standalone event; it was a chapter in an ongoing saga. Concept Tử Tế continues to nurture artistic endeavors, fostering a space where visionaries thrive. As we celebrate the intersection of art and decency, we invite everyone to join us on this journey—a journey that transcends boundaries and leaves an indelible mark on hearts and minds.

The Thuc Exhibition remains etched in my memory—a testament to the power of creativity, the resilience of culture, and the magic that unfolds when vision meets reality.

Thuc Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Thuc Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Thuc Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Thuc Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Visitors at Calm Exhibition by Concept Tử Tế, the top Vietnamese Branding Agency
Calm Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency
Visitors at Calm Exhibition by Concept Tử Tế, the top Vietnamese Branding Agency

“Calm Exhibition”
A Symphony of Senses and Sensitivity

Embracing the Multisensory Experience

The Calm Exhibition, a heartfelt initiative by Concept Tử Tế, was a contemporary exhibition that stood out in its approach to engage all senses. Held from December 5th to December 14th, 2023, it was a multisensory journey that invited visitors to immerse themselves in a world where art and empathy intertwined.


Art with a Purpose

Nearly ten talented young artists came together to contribute to this exhibition, each bringing their unique perspective and sensory narrative. The artworks were not just visual treats but were designed to evoke emotions, thoughts, and a deeper understanding of the lives of the less privileged in society.


Anh Thư’s Role: Beyond the Canvas

As an Account Manager, my role, Anh Thư, extended beyond the conventional. I was deeply involved in the conceptualization and realization of the Calm Exhibition. My responsibilities included coordinating with artists, curating experiences that would resonate on a personal level, and ensuring that every aspect of the exhibition was aligned with our mission to inspire change.


The Essence of “Tử Tế”

The Calm Exhibition was a manifestation of “Tử Tế” (Decency), the core value that drives Concept Tử Tế. Through this event, we aimed to share stories that would foster compassion, humanity, and a sense of community. It was an opportunity for visitors to slow down, introspect, and connect with the realities of life through the lens of art.


Impact Beyond the Exhibition

The Calm Exhibition was more than an event; it was a movement. It encouraged participants to carry the calmness they experienced within the exhibition out into the world. The event served as a reminder of the power of art to soothe, reflect, and confront the realities we face, both individually and collectively.


Future Aspirations

As we look to the future, the Calm Exhibition has set a precedent for what we at Concept Tử Tế aspire to achieve—creating platforms that not only showcase artistic talent but also contribute to a better world. It is with pride and anticipation that I, Anh Thư, continue to be a part of such transformative experiences.

The Calm Exhibition remains a significant milestone in my career at Concept Tử Tế, reflecting our dedication to creating experiences that go beyond the aesthetic to touch lives and hearts. 

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