Welcome to

Concept Tử Tế!


Vietnam’s Premier Brand Storytelling Agency

Concept Tử Tế is a pioneering Vietnamese branding and creative agency that specializes in developing authentic brand narratives and immersive experiences. Our strategic approach blends art, culture, and innovation to craft compelling brand stories that resonate deeply with local and global audiences.

As a full-service branding partner, we offer comprehensive solutions spanning brand strategy, multimedia creative production, merchandise design, brand exhibitions, and event planning/execution. Our passion is bringing brands to life through sensory storytelling that engages all five senses.

Our Branding and Creative Services

Elevating Brands with Engaging Stories, Products, and Artistry


Brand exhibition design by Concept Tử Tế Vietnamese creative agency

Brand Experience Design

We conceptualize and produce unforgettable brand experiences through immersive exhibitions, events, pop-ups and activations that allow audiences to interact with and live your brand story.


Custom merchandise produced by Vietnamese branding agency Concept Tử Tế

Merchandise Design & Production

Drive brand recognition and loyalty through custom-designed merchandise that captures your unique brand identity. Our team develops creative apparel, promotional products, packaging and more.

Artistry Ambassador

“Uniting Art and Branding”

Brand Artistry Ambassadors

Collaborate with Vietnam’s renowned artists to bring a unique edge to your brand. Our service links you with prominent figures in the art world for impactful PR campaigns and branding efforts that truly resonate with your audience.

Event Organizer

Event planning and production services by Concept Tử Tế Vietnam brand experience agency

Event Design & Organizing

From intimate gatherings to large-scale festivals, our event experts handle all aspects of planning, design, logistics and production to create extraordinary, on-brand experiences.

Our Collaborative Hubs

At Concept Tử Tế, we’ve cultivated vibrant communities that bring together businesses, artists, and individuals who share our passion for authentic Vietnamese storytelling and brand experiences. These collaborative hubs provide a platform to exchange ideas, merge creative talents, and forge meaningful brand partnerships rooted in cultural exploration.

Mango Hub - Concept Tử Tế

Mango Hub

“Cultivating Artistic and Fashion Innovation”

Mango Hub

At the heart of Concept Tử Tế lies the Mango Hub, a space where art and fashion converge with the vibrant pulse of Vietnamese culture. Named for the mango tree, a symbol of growth and nourishment, our hub serves as a fertile ground for creative minds.

Here, artists and brands come together to weave compelling narratives that resonate with authenticity and innovation. From the drawing board to the final brushstroke, Mango Hub is where visionary ideas blossom into memorable brand stories, deeply rooted in the rich soil of our heritage.


Orange Hub

At Concept Tử Tế, the Orange Hub represents the zest of collaboration in the Retail and Food & Beverage industries. Like the many oranges that come together to create a refreshing glass of juice, our hub unites diverse businesses and consumers to cultivate a thriving marketplace.

Here, every contribution is essential, mirroring the way each segment of orange adds to the fullness of the juice. We celebrate the collective strength and shared goals that drive us towards excellence. The Orange Hub is more than a space—it’s a community dedicated to achieving success through unity and shared vision.

Orange Hub - Concept Tử Tế

Orange Hub

“Squeezing Value from Retail and F&B Unity”
Cherry Hub - Concept Tử Tế

Cherry Hub

“Brewing Growth in Coffee Collaboration”

Cherry Hub

Concept Tử Tế’s Cherry Hub is where the coffee community’s spirit is as rich and robust as the beans we cherish. Like a cluster of cherries, each member of our hub contributes their unique flavor to the collective, enriching the tapestry of our industry.

Here, the coffee industry’s diversity is celebrated, with each business and stakeholder interlacing like intertwined branches, supporting one another to thrive. The Cherry Hub embodies the versatility of its namesake fruit, offering a spectrum of possibilities from a single source, much like the varied experiences crafted from coffee.

We honor the healthful essence and the aesthetic echo of coffee beans in cherries, symbolizing our deep-rooted connections in agriculture and our commitment to sustainable growth. The Cherry Hub stands proud as a beacon of unity, innovation, and shared advancement in the world of Vietnamese Specialty Coffee.

Our Ambassadors

Explore our comprehensive selection of ambassadors that cater to a variety of needs.

Artistry Influencers

“The Renaissance of Creativity”

Creativity Ambassadors

Concept Tử Tế, a pioneering Vietnamese branding agency, proudly collaborates with Vietnamese and international artists who are more than just trendsetters – they are cultural ambassadors redefining creativity.

These visionary artists merge diverse artistic expressions to uplift the art world while empowering our brand storytelling services. Their exceptional talents connect brands with global audiences through an innovative tapestry of artistry.

In an era celebrating new creative collaborations, we leverage the acclaim of these ambassador artists to elevate brands onto the international stage through immersive brand experiences.

Coffee Influencers

Brewing Influence

“The Global Journey of Vietnamese Coffee”

Specialty Coffee Connoisseurs

Concept Tử Tế is honored to partner with esteemed Vietnamese coffee ambassadors who are far more than baristas – they are stewards uplifting Vietnam’s rich specialty coffee heritage through their expertise.

These connoisseurs enlighten the world about Vietnam’s unique coffee profiles and traditional brewing rituals. As key influencers, they elevate local specialty coffee brands to international fame, playing a crucial role in amplifying Vietnam’s distinct coffee narrative globally.

Through our immersive brand storytelling and exhibition services, Concept Tử Tế weaves this captivating coffee journey into unforgettable sensory experiences that celebrate Vietnamese specialty coffee culture.

Photography Influencers

Visions of Vietnam

“Capturing Culture Through the Lens”

Visual Storytellers

Concept Tử Tế celebrates the mesmerizing allure of Vietnam, brought to life by our distinguished photography ambassadors.

These visionary artists skillfully encapsulate the nation’s vibrant landscapes, rich cultural heritage, and spirited people through their globally-acclaimed, enthralling imagery.
By showcasing these talented visual storytellers as influencers, they provide an authentic, distinctive viewpoint that enhances brand promotion and visibility for businesses looking to make a powerful impression in Vietnam.

Their mastery of visual storytelling forges an emotional connection with audiences worldwide, spotlighting Vietnam’s beauty and culture through an artful lens perfect for immersive brand exhibitions and experiences.

Concept Tử Tế LLC.

Discover how Concept Tử Tế can elevate your brand through our innovative brand storytelling solutions tailored for Vietnamese audiences. Contact us today!


Vinhomes Grand Park, Ho Chi Minh City, Vietnam.


+8490 767 5587



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