Concept Tử Tế - "A Tale of Vision & Growth"

The Story of Concept Tử Tế

A Vision of Kindness & Growth

Concept Tử Tế, Vietnam’s leading branding and creative agency, we believe in the transformative power of kindness and innovation. We are more than just creatives; we are brand storytellers and experience crafters, touching hearts, minds and senses to leave indelible impressions.

Kindness is our core philosophy, infusing empathy and respect into every aspect of our brand storytelling services. Our commitment to client satisfaction shines through in our immersive, multisensory approach to brand narratives that deeply resonate by engaging all five senses.

Our three pillars of Merchandise Design, Brand Experience, and Event Production are the foundation of our excellence. We guide clients through collaborative journeys, navigating the complex multimedia landscape from initial concept to final flourish.

What sets us apart is our profound understanding of Vietnamese culture. Our innovative strategies are steeped in the nation’s rich heritage, ensuring every campaign authentically connects while uplifting local values and traditions through our culturally immersive brand activations.

In a profit-driven world, Concept Tử Tế stands as a beacon for doing good business. Kindness elevates the brands we represent by fostering positive emotional connections and transcending transactions. We are agents of change and advocates for the power of empathy in branding and life.

Sincerely,
From the team of Concept Tử Tế.

The concept of kindness serves as my anchor;
if I encounter unkindness in the world, at least I have “Tử Tế”.
– Trần Thanh Trúc, Founder.

Trusted Excellence

What Sets Us Apart from Competitors

Expertise in Crafting Compelling Narratives

With our specialized knowledge in storytelling and exhibition techniques, we excel in creating narratives that truly captivate audiences.

Tailored Solutions to Meet Your Goals

We take a personalized approach to every project, ensuring that our storytelling and exhibition strategies align perfectly with your objectives and target audience

Increased Engagement and Action

By harnessing the power of storytelling and exhibition, we help you drive greater engagement with your brand and inspire action from your audience.

Memorable Experiences for Your Audience

With our specialized knowledge in storytelling and exhibition techniques, we excel in creating narratives that truly captivate audiences.

Stronger Connections with Your Audience

Through our strategic storytelling and exhibition techniques, we provide you with the means to forge deeper, more meaningful connections with your target audience.

The Passionate Concept Tử Tế Crew

Meet Our Talented Team

Our diverse team of creative visionaries, branding strategists, and production experts seamlessly blend artistic brilliance with cultural empathy to deliver authentic Vietnamese brand storytelling. From conceptualization to execution, this passionate crew elevates brands through immersive multimedia experiences.

Trần Thanh Trúc

Founder

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Nguyễn Kim Hảo

Co-founder, CEO

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Dương Quang Huy

Business Director

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Huỳnh Kim Hoàng

CFO

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Kiều Bân

Legal Assistant

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Lê Trần Anh Thư

Account Manager

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Our Partners

Without a strong network, a business is a lost cause.

Our Clients

We are proud to be selected.

Our Media Sponsors

They helped to spread the words of kindness.

The Gallery of Concept Tử Tế

Our Museum of Memories

Visitors are trying to do tasks as people with sighting disability at Thuc Exhibition. Copyright by Concept Tử Tế, the top Vietnamese Branding Agency

Art exhibited at Calm Exhibition by Concept Tử Tế.

Opening Ceremony at Calm Exhibition at Ho Chi Minh University of Fine Arts. By Concept Tử Tế, the top Vietnamese Branding Agency

Visitors at Calm Exhibition by Concept Tử Tế, the top Vietnamese Branding Agency

Art exhibited at Calm Exhibition by Concept Tử Tế, the top Vietnamese Branding Agency

Visitors at Calm Exhibition by Concept Tử Tế, the top Vietnamese Branding Agency

Testimonials

Let’s hear what our clients have to tell about Concept Tử Tế!

Concept Tử Tế transformed our brand with their artistic flair, making our online presence as compelling as the vehicles we sell. Their storytelling approach resonated with our customers, driving engagement and sales.

Marketing Department OKXE Mobile App

The team at Concept Tử Tế has a knack for capturing the essence of our agricultural products. Their creative branding services have helped us connect with our audience on a deeper level, growing our platform significantly.

Marketing DepartmentMIO Mobile App

Through Concept Tử Tế’s innovative branding, our Cantonese heritage was beautifully woven into our identity, attracting food lovers across Saigon and beyond with a promise of authenticity and taste.

Marketing DepartmentTài Cantonese Kitchen

Concept Tử Tế’s artful storytelling has enriched our brand, encapsulating the soul of Northern cuisine. Their work has not only attracted more patrons but also enhanced our cultural identity in Saigon

Marketing DepartmentVị Ngon Restaurant

The creativity of Concept Tử Tế has given our shoe services a fresh step forward. Their branding expertise has elevated our market presence, distinguishing us in a competitive industry.

Marketign DepartmentEx Trim